THE battle between the Internet’s largest service provider and a company
that sends junk e-mail has escalated.
Cyber Promotions, a Philadelphia advertising company that specialises in
sending unsolicited e-mail to millions of people, recently failed to convince a
court that America Online (AOL) had no right to block messages being sent to its
customers (This Week, 23 November, p 14).
But Sanford Wallace, president of Cyber Promotions, has a new ploy. He told
the Internet news service Wired News that he had enlisted around 50 allies to
help him overcome the e-mail block.
By constantly rotating the addresses from which Cyber Promotions’ messages
are sent, the company intends to make it impossible for AOL to block its junk
e-mail. “There’s certainly going to be an element of cat and mouse to this,”
says Andrew Graziani, a spokesman for AOL.
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