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Scientists, says the myth, have ideas and design things, business makes and
sells those things. We enjoy imagining that technology arises from basic science
and drives society on to irresistible change and improvement. Brian Winston’s
Media Technology and Society offers an alternative view: what drives our lives
is not unstoppable progress, but social necessity, checked by vested interests.
Published by Routledge, £16.99/$50, ISBN 041514230X