STATING the blindingly obvious is a favourite trick of many headline writers,
but those who contribute to the Newswise online news agency seem to have honed
it to perfection. Here are two examples of the craft from last week’s batch of
releases: “Anti-depressants may benefit depressed patients” and “Skin care
products that can benefit the skin”.
Before long, expect to see Newswise proclaiming “Spectacles may aid vision”,
“Alcohol may impair the senses” and “Food may ease hunger”.
TALKING of headlines, here is a strange one from a recent issue of the
The Wall Street Journal. “Coke Formally Names Daft Chairman,…
