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FOLLOWING in the footsteps of Sellafield (formerly Windscale) nuclear power
station, the tobacco, food and brewing giant Philip Morris Companies Inc has
just announced a new name for itself—Altria Group Inc.

Why the change? Well, the company says that market research has demonstrated
that the public feels it is “changing for the better and becoming a more
responsible corporate citizen”.

We’re glad to hear this, although why it should mean the company needs a new
name is not entirely clear. But what interests Feedback even more is the way
Altria has been registered on the Internet. If you go…

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