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STAFF at New Scientist were bemused last week by an email from Kim Daewoo Dogmeat, the “World Cup dog-meat supplier”. The company exhorts us to transcend narrow cultural prejudice and sample the healthful delights of dog meat, a traditional Korean delicacy. It provides details on history, nutrition, recipes and an online order form.

Now, it so happens that animal rights activists organised protests about the Korean custom of eating dog when the World Cup was held in South Korea in June. So we immediately suspected that anyone silly enough to accept the offer of a 50 per cent discount on…

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