Subscribe now

Artists turn DNA into the ultimate personalised gift

By Andy Coghlan

30 November 2002

THEY are being touted as the customised gift par excellence – items bearing patterns based on the recipient’s own genetic fingerprint.

Neil Sullivan, CEO of Complement Genomics in Sunderland in north-east England, conceived the idea as a sideline to the company’s main business. This includes collecting DNA for pharmaceuticals companies and paternity testing.

Using a kit provided by the company, customers swab the inside of the lucky recipient’s mouth to collect some cells before sending the swabs back with a description of the kind of gift they want. Sullivan’s team then extracts DNA from the cells and analyses it to provide…

Sign up to our weekly newsletter

Receive a weekly dose of discovery in your inbox. We'll also keep you up to date with New Scientist events and special offers.

Sign up

To continue reading, subscribe today with our introductory offers

Piano Exit Overlay Banner Mobile Piano Exit Overlay Banner Desktop