IF THE noise of ads blaring out from your TV set has you reaching for the volume control, you may be surprised to learn that broadcasters are all but powerless to do anything about it. But now an international team of sound experts is aiming to give them the tools they need to make commercial breaks less noisy.
Advertisers like to make their TV ads seem louder than the programmes they accompany, so they stand out. Broadcasters can already limit the peak sound level in commercials to match that of the programmes, but this does not really solve the problem…
