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IT IS not often a new company emerges offering its customers eternal life. So when two graduates of London’s Royal College of Art came up with an idea for a permanent genetic memorial to a dead loved one, people listened. And their proposal is being taken seriously: last month a public agency awarded the pair £35,000 to develop it as a business.

The idea is to infuse the “biological essence” of a dead relative into the genome of an apple tree. Every cell of the tree would carry this kernel of grandma, say, which would be passed on to the tree’s progeny. The symbolism was…

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