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Technology

Polite computers win their users' hearts and minds

By Celeste Biever

17 July 2004

COMPUTER glitches would be a lot less annoying if the machines were programmed to acknowledge errors gracefully when something goes wrong, instead of merely flashing up a brusque “you goofed” message.

The trick, according to a researcher who has analysed users’ responses to their computers, is to make operating systems and software more “civilised” by saying sorry more often. That way people won’t feel they are stupid or at fault, so they become less apprehensive about using computers, and perhaps more productive and creative.

Jeng-Yi Tzeng at the National Tsing Hua University in Taiwan took inspiration for his research from…

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