Advertising has a new gimmick. Kodak in Rochester, New York, wants to encourage people to take pictures of adverts in return for free photo prints. The idea is that Kodak sells more film, customers get a freebie, and the advertiser gets the exposure they crave. The company proposes running the slogan “Shoot me with Kodak film, and get a free extra set of prints” on billboards or giant screens at sports events, famous landmarks and theme parks. The ads contain a digital pattern that is recognised by an optical sensor in the photo lab when you get the…
Technology
Invention
By Barry Fox
11 May 2005
