JUST occasionally, a promotion for a commercial product is so misleading it makes us huff and puff. An example is the publicity for a new skincare product called Neaclear. It is apparently “creating a big commotion in the dermatologic community”.
The company’s website (www.neaclear.com) helpfully explains how “the body can only survive minutes without oxygen”. “Today’s breathable air,” it goes on threateningly, “contains less than 20 per cent oxygen” whereas “at one time, this number was more than 50 per cent”.
Shock, horror! The atmosphere is losing its oxygen! We’ve come across this rubbish before, and as…
