AFTER years of struggling for smoke-free workplaces, health labels on cigarettes and advertising bans, those waging the war against tobacco have something to be proud of. Cancer deaths in the US have fallen for the first time since records began in the 1930s, the American Cancer Society reported last week, an advance that is at least partly down to a decrease in tobacco consumption (“Cancer deaths fall as US smokers quit”).
This is undoubtedly a public health success story. Yet it’s not the whole picture. Worldwide, smoking is on the increase. More and more people are taking it up…
