HAVE you ever put your name into a search engine see what the internet has to say about you? Or to see how pages about you rank compared to those of others who share your name? If so, you’ve participated in a new kind of pastime known as egosurfing.
Egosurfing has only been possible since the advent of internet search engines, but it has much older roots. Scientists have long measured the impact of their work by citations – the number of times people reference their papers. The web was invented as a way to publish scientific papers, so it’s…
