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As the war rages over what format will make up the next generation of DVDs, signs of an impending battle over their successors are already in the air.

A new type of disc that promises to cram in up to 300 times as much data as today’s DVDs is poised to hit the market, and a similar, rival disc whose data is recorded and read differently is to be released within a few years.

The new discs use a holographic technique to store data in three dimensions. At first they will be used by businesses and governments to back up…

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