ALLOW me to grovel, confess, repent: I drink a lot of bottled water. At a time when anti-corporate activists and environmentalists are targeting the booming bottled water industry on sustainability grounds, and even comparing people like myself to Hummer drivers, that has me more than a little concerned for my eco-cred.
So I expected Elizabeth Royte’s Bottlemania to put me in my place. After all, it opens by declaring bottled water “either the biggest scam in marketing history or a harbinger of far worse things to come”. By the end, though, Royte’s reportorial honesty gets the better of her…
