THIS book will send a shiver down your spine and leave you glancing over your shoulder. But it is no ghost story. You really are being watched.
Journalist Stephen Baker takes us to meet the spooks who are watching us, a group he calls the Numerati. They are a growing band of mathematicians and computer scientists tasked with processing the flood of electronic traces we leave behind, to reveal and ultimately influence the way we shop, vote or even fall in love.
As the mathematicians explain to Baker what they are doing and how, it becomes clear that their subjects…
