(Image: Random House)
ADVERTISING is a billion-dollar industry, but what makes some stuff instantly forgettable? Does sex really sell? And why would you buy that brand-new Mini over a better-value Audi? Based on studies that used a host of brain-scanning techniques, Martin Lindstrom delves into our heads to examine the advertising assault that plays on our hidden preferences and unconscious desires. In doing so, he uncovers the truth behind our decisions about what we buy. What he discovers is fascinating, if a little creepy. Read this book and take back control of your rational mind.
Buy-ology
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