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Life

Model of surprise has 'wow' factor built in

By Linda Geddes

14 January 2009

New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

Surprise!

(Image: Image Source / Rex)

WE ALL know what surprise feels like, but a computer model has now defined the concept. It is the change in expectation caused by the arrival of new data, it says. The model uses an aptly named unit of measurement – the “wow”.

Pierre Baldi at the University of California, Irvine, and Laurent Itti at the University of Southern California in Los Angeles devised the model while investigating human attention.

A dominant theory from the 1950s has it that the amount of attention we pay to an object or event is linked to the volume…

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