Confused? (Image: Paul Bradbury/Getty)
A LITTLE information is a dangerous thing. A lot of information, if it’s inaccurate or confusing, even more so. This is a problem for anyone trying to spend or invest in an environmentally sustainable way. Investors are barraged with indexes purporting to describe companies’ eco-credentials, some of dubious quality. Green labels on consumer products are ubiquitous, but their claims are hard to verify.
The confusion is evident from New Scientist‘s analysis of whether public perceptions of companies’ green credentials reflect reality (see “Hey, green spender, spend a buck on me”). It shows that many…
