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Green consumption and false economies

By Peter Aldhous

14 April 2010

I LIVE in the San Francisco Bay Area, the epicentre of smug green consumerism, where self-proclaimed environmentalists drive to wholefood shops to load their fuel-inefficient hybrid SUVs with too much organic produce. They should read Heather Rogers’s stories and weep.

Rogers travelled a long way to investigate the emerging green economy. Her destinations included supposedly organic sugar-cane plantations in Paraguay and tracts of rainforest in Borneo that are being felled to produce palm oil for biofuel.

Having flown all over the globe, Rogers did not try to salve her conscience by buying “carbon offsets”, which are supposed to negate…

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