WHEN it comes to making friends online it is the quantity, not quality, of your blog posts that counts.
Susan Jamison-Powell at Sheffield Hallam University in the UK studied the popularity of 75 bloggers on the site Livejournal.com. She looked at the number of friends each blogger had, the number of posts they made, the total number of words written and the overall tone of the posts. She then asked the bloggers to rate how attractive they found each of their peer’s blogs.
She found that the more words a blogger posted, the more friends they had and the…
