Subscribe now

It’s raining elephants

SEARCHING for metaphors to illuminate the meaning of numbers can all too often lead writers into dark places. Mary Vango, for example, was a bit surprised by what the magazine of the UK consumer rights group Which? had to say in a report on food packaging: “The average bacon packet was nearly 15 grams and we [in the UK] eat about 50 million packets of bacon a year. That’s 7500 tonnes of packets, the equivalent of 50 blue whales.”

We can’t help thinking: “Mmm – blue whale rashers.” We also can’t help thinking, like reader Jeff Gottfred (24…

Sign up to our weekly newsletter

Receive a weekly dose of discovery in your inbox. We'll also keep you up to date with New Scientist events and special offers.

Sign up

To continue reading, subscribe today with our introductory offers

Popular articles

Trending New Scientist articles

Piano Exit Overlay Banner Mobile Piano Exit Overlay Banner Desktop