Subscribe now

Life

The wisdom of herds: How social mood moves the world

By John Casti

19 May 2010

New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

Affecting my mood

(Image: Katja Lenz/AFP/Getty Images)

DURING an international conference in Switzerland in 2006 I told an audience that if I were to take a 20-year nap, one thing I would certainly not expect to see when I awoke would be a European Union, or at least not one that bore more than a passing resemblance to today’s model. This followed an earlier claim of mine that the phenomenon popularly known as globalisation was in the process of rolling over, and that it will be replaced in the coming years by its opposite, localisation. This was probably the least…

Sign up to our weekly newsletter

Receive a weekly dose of discovery in your inbox. We'll also keep you up to date with New Scientist events and special offers.

Sign up

To continue reading, subscribe today with our introductory offers

Piano Exit Overlay Banner Mobile Piano Exit Overlay Banner Desktop