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HERE’S one of the scariest passages from The Facebook Effect: “In five years there won’t be a distinction between being on and off Facebook,” says a former Facebook employee who claims still to be “deeply involved” with the company. “It will be something that goes with you wherever you are communicating with people.”

Facebook’s plans for world domination are born of its mission to help people connect and share. It seems to be working. Its 400-million-plus users have an average of 130 friends each. Many websites, including New Scientist‘s, encourage readers to share content on Facebook. Users play games that exist only in Facebook. They…

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