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Comment and Technology

Google should answer some searching questions

By John M. Simpson

30 June 2010

GOOGLE woos people with its “don’t be evil” slogan and assures us that everything it does is meant to enhance our online experience. But a new study by US advocacy group Consumer Watchdog – of which I am part – has found evidence that the internet giant’s search results are skewed to its own advantage.

With billions of web pages in existence and more being added every day, search engines are the gateway to the internet. They should be neutral – that is, their results should be comprehensive, impartial and based solely on relevance.

In the US, Google is used by around 65…

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