THERE is something sinister about market-researchers using neuroscience. Nobody likes being manipulated, so the idea of having our minds tapped in order to be sold to even harder feels like a violation. This is one reason why we did our own neuromarketing experiment (see “Mind-reading marketers: how neuromarketing stormed the world”).
What we found was both fascinating and comforting. The company we worked with is built on sound research, but what they do can never render us powerless in the face of marketing messages – human minds are too complex for that.
Neuromarketing fits the agenda of our consumer society…
