IT’S one small step for YouTube, but it could be a giant leap for internet TV: this week, the firm began trialling live broadcasting.
The website has occasionally offered live TV before – including US president Barack Obama’s first State of the Union address – but using third-party technology.
The two-day-long exercise was described as “an initial trial, a first step” by YouTube product manager Josh Siegel. Still, a study by internet marketing research company ComScore shows there’s an appetite: last year there was a 648 per cent surge in the amount of time Americans devoted to watching live streamed video on other websites.…
