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Technology

Silicon supervisor gets the job done online

By Jim Giles

2 February 2011

New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

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(Image: Andy Sacks/Getty)

From writing encyclopedia entries to designing furniture, a new kind of crowdsourcing could change the way we work

WHEN it appeared on Mechanical Turk, an outsourcing website run by Amazon, Boris Smus’s request looked unremarkable. He wanted people to search the web and gather a few facts about New York City. Workers snapped up the tasks and answers rolled in within minutes. Quick to complete and requiring no specialist skills, it was typical of work available on the site, which usually pays a few cents per task.

There was,…

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