In The Plex by Steven Levy is a comprehensive and readable analysis of Google and the people behind it –but it’s weak on their effects on ordinary people
GOOGLE’S much quoted mission is to “organize the world’s information and make it universally accessible and useful”. Ironically, however, the more Google monopolises the world’s information economy, the more opaque the company and many of its products – especially its search engine – have become.
It is this lack of transparency that drives our appetite for books about Google. Its search engine might help us find our way around the internet, but as a…
