THE BBC has gone a step further than Feedback ever dared in its use of strange units of comparison. A column by Michael Blastland posted on 24 November 2011 on the BBC News website, entitled “Go Figure” (bbc.in/steelbirth), invites us to imagine “that every year, every one of us gave birth to an eight-year-old made from steel”.
“According to the labelling, John Slaughter’s Pritt Stick glue manages to be both “Original” on the one hand while boasting a “New improved formulation” on the other”
Dan Joseph was “more than a little disturbed” by this invitation, and even…
