JOSEPH TUROW’S invaluable The Daily You is a warning about the impact of the “Web 3.0” revolution – though he doesn’t use the term – on individual freedom and privacy.
Coined by Reid Hoffman, the Silicon Valley venture capitalist and co-founder of LinkedIn, the term Web 3.0 defines our digitally networked age of “real identities generating massive amounts of data”. It is via this avalanche of personal data, available through networks like Facebook, Foursquare, Google and The Huffington Post that, Turow warns, “the new advertising industry is defining your identity and your world”.
It wasn’t supposed to turn out like this, Turow, a professor of communication at the…
