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TO HARNESS creativity, many people suggest carrying around a notebook to jot down observations and ideas – no matter how silly.
In The Aha! Moment, chemist David Jones advocates this strategy among others. He should know, having spent years creating madcap schemes for his alter ego Daedalus – a fictional inventor whose not-quite-feasible notions first appeared in New Scientist in the 1960s.
This book is Jones’s personal take on creativity. He hypothesises that the aha! moment occurs when an…
