THE process of creativity is notoriously mysterious. Moments of insight are unpredictable, and as a result have come to be seen as otherworldly, randomly bestowed gifts somehow separate from the cognitive processes of our brain.
In Imagine, journalist Jonah Lehrer lays bare the magic trick. With the help of elegant experiments, mind-aching riddles and unlikely characters, he lets us peer inside our heads and see for ourselves what’s going on when our best ideas come to us.
To unravel this mystery, Lehrer introduces exceptionally creative minds, from Bob Dylan to the animators behind Toy Story, before deconstructing what drives…
