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A portrait of humanity in the purchases we make

See more: An illustrated version of this article will be published within the next two weeks on our CultureLab books and arts blog

By Jim Giles

17 October 2012

A visualisation of trading on eBay leads Jim Giles to view commercial records in a new light

Before Us is the Salesman’s House by Jer Thorp and Mark Hansen, ZERO1 Biennial, Silicon Valley, California, until 8 December

WHAT does the word “data” mean to you? Unless you are a scientist or computer programmer, the term probably conjures up something rather dull, like an agricultural quota or an Excel file. “When I talk to people about data, they say ‘spreadsheet’,” says software artist Jer Thorp. That’s a problem, he adds, because a lot of important data sets are also something else: cultural artefacts that we all…

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