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Health

Placebos at large: the power of society's symbols

The world is brimming with symbols, including national flags, which trigger a phenomenon akin to medicinal placebos, argues a top psychologist

By Nicholas Humphrey

31 July 2013

New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

Do cultural symbols like national flags work like placebo medicines, emboldening us?

(Image: Martin Adler/Panos Pictures)

“DO NOT use this pillow as a flotation aid”. “Warning: these firelighters are flammable”. We like to deride health and safety regulations. As the sociologist Frank Furedi says, “in a world where safety has become an end in itself, society constantly promotes symbols and rituals to transmit the need for caution”. These warnings, many of us think, fly in the face of our adventurous natures. So we mock the culture of the “nanny state” because we believe it holds us back from being the enterprising, rebellious souls we would…

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