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Feedback: All shall have pills

19 February 2014

New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

(Image: Paul McDevitt)

Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more

All shall have pills

SOME time ago Feedback noticed posters plugging nutritional supplements, exhorting us to buy “his” and “her” pills from Vitabiotics, and shrugged. We started from a sceptical stance on the benefits of supplements, especially for the people who buy them – who probably have a more balanced diet than those who don’t. We were more sceptical still when it came to separate pills for women’s and men’s subtly different recommended daily amounts. One effect of the division would seem…

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