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Conform or fail: Social media's broken promise

Web 2.0 was heralded as a revolutionary game-changer that would level playing fields, but it has simply ended up reinforcing elitism

By Alice Marwick

7 May 2014

New Scientist. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

Status update: it’s not what you know, it’s who you show you know

(Image: Ben Sklar/New York Times/Eyevine)

ONLY a few years ago, “Web 2.0” – a term now as quaint as the “information superhighway” – was considered revolutionary. Rather than relying on the lumbering dinosaurs of big media to get news and entertainment, people could film their own videos and voice their opinions directly via Twitter and YouTube. Barack Obama’s 2008 presidential campaign and the Arab Spring showed that people could use social media to organise, mobilise and democratise. Emerging technologies promised a liberating future.

In 2008, I moved to San…

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