Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more
The apples of discord
HOW’S this for fruitloopery? We can rot apples with the power of our minds, says a lifestyle coach. Self-described self-improvement guru Nikki Owen claims that focusing negativity on a slice of apple will cause it to decay more quickly than one showered with compliments. The finding received a double-page spread in that august journal of the fringe sciences, the Daily Mail.
This is, inevitably, an extension of the curious theories of Masaru Emoto, the Japanese researcher who claimed that attaching…
