Walking dread
Move over product placement: this season, it’s about planet placement. The British Academy of Film and Television Arts – better known as BAFTA and for hosting awards ceremonies – has launched an initiative of that name to improve the visibility of climate change on our screens.
BAFTA commissioned research to establish the frequency with which environmental terms were mentioned compared with other topics in the subtitling of 128,719 UK TV programmes between September 2017 and September 2018. Goggle-eyed, Feedback hopes that this process was at least partially automated.
In general, the exercise reveals much about British preoccupations, with “beer”…
