Subscribe now

Columnist and Technology

Could Elon Musk's xAI be exactly what the world needs?

As academics struggle to compete with private investment, perhaps Musk’s new artificial intelligence venture really can tackle the “true nature of the universe”

By Alex Wilkins

26 July 2023

2RCDR0J Logos of the AI companies openAI and xAI on mobile phones hovering over a table. Copy space. Web banner format.

Andreas Prott/Alamy

ELON MUSK, not content with helming recent purchase Twitter alongside SpaceX and his other long-standing firms, has announced an artificial intelligence start-up called xAI. People have speculated that it might be an attempt to challenge OpenAI’s ChatGPT, an AI-powered chatbot that has grown to 100 million monthly users in the blink of an eye. But a veil of mystery hangs over the venture, whose goal is “to understand the true nature of the universe”. Musk isn’t averse to grandiose statements and marketing bluff – a SpaceX mission to Mars is seemingly always just on the horizon – but a…

Sign up to our weekly newsletter

Receive a weekly dose of discovery in your inbox. We'll also keep you up to date with New Scientist events and special offers.

Sign up

To continue reading, subscribe today with our introductory offers

Popular articles

Trending New Scientist articles

Piano Exit Overlay Banner Mobile Piano Exit Overlay Banner Desktop