From John Heathcote
Coca-Cola’s patent on a talking bottle top appears to be evidence that our society has completely lost the plot (9 March, p 23). Coca-Cola proposes discarding a battery, speaker and chip after a single use, rather than just print the message on the underside of the cap. Perhaps this gimmick will sell a few more bottles—but what a waste of material and intellectual resources.
Maybe at 46 I’m a boring old fart, but we really do have to move away from being a throw-away society.
Shrewsbury
