From Eric Donovan
I wonder if Nick Neave is missing a trick when he says that men’s magazines soaked in androstenol are unlikely to be picked over the competition (2 July, p 18). That may be the case, but could supermarkets pump the stuff out through the air conditioning system in the men’s magazine section to increase overall sales? That’s not as far-fetched as it seems. I have heard that they already pump canisters of gas smelling of baked bread, ground coffee or perfume at strategic points within a store for exactly the same reason.
London, UK
