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Letter: Tricky marketing

Published 23 April 2008

From Gabriel Bodard

I was slightly disturbed by the closing words of Duncan Graham-Rowe’s article on installing mobile phone base stations in people’s homes (8 March, p 25). Having pointed out that there is a “perceived risk to health from placing yet another source of microwaves in the home”, the article goes on to quote Ian Fogg:” ‘It’s a touchy subject,’ he says. ‘I think it’s going to need very careful marketing’.”

I would hope that researchers care more about establishing a sound basis for health and safety decisions than for any technology company’s “marketing”.

London, UK

Issue no. 2653 published 26 April 2008

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