Subscribe now

Letter: Body values

Published 18 March 2009

From Adrian Bowyer

Susie Orbach gave us a rather pained and regretful summary of the modern technology of bodily improvement and augmentation (7 February, p 28). She stated the obvious facts that plastic surgery, the makeover industry and all the rest concentrate on people’s secondary sexual characteristics and their visible indicators of youth and health – and hence apparent fertility- but she did not follow through to any testable hypotheses.

With a bit of clever experimental design it ought to be possible to conduct controlled trials of makeover-desire in both people and other animals. Will some women select breast augmentation over a bigger income? Would stags opt for bigger antlers in preference to food, even when hungry? If peacocks were given the budget, would they shell out for a more colourful and impressive tail?

Bath, Somerset, UK

Issue no. 2700 published 21 March 2009

Sign up to our weekly newsletter

Receive a weekly dose of discovery in your inbox. We'll also keep you up to date with New Scientist events and special offers.

Sign up
Piano Exit Overlay Banner Mobile Piano Exit Overlay Banner Desktop