From Roy Kettle
The “Drive-by advertising” story (7 May, p 24), which mentions safety fears about turning car windows into billboards, reminded me of a passage in an old sci-fi novel.
The Space Merchants by Cyril M. Kornbluth and Frederik Pohl, published in 1953, describes a time when advertising companies dominate the world, and includes the quote: “They listened to the safety cranks and stopped us from projecting our messages on aircar windows – but we bounced back. Lab tells me… that soon we’ll be testing a system that projects direct on the retina of the eye.”
Watch this advertising space.
Hitchin, Hertfordshire, UK
