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Letter: Product placement

Published 14 August 2013

From Alwyn Eades

In your feature on vagal nerve stimulation, HeartMath’s Inner Balance Sensor was described and, apparently, recommended (13 July, p 46). I bought it. Two weeks later, Feedback looked at the fruitloopy nature of an article by someone from HeartMath (27 July).

It seems disappointing that New Scientist has become a pitchman for fruitloopery. Keep up your work against it, and remember that your readers expect your articles to be scientifically reliable.
Hellertown, Pennsylvania, US

The editor writes:• We don’t endorse products, and are taking steps to ensure that in future, readers do not get the impression we are recommending products mentioned in articles. Feedback’s item was not about the sensor, although HeartMath is indeed behind that product. Of course, we hope it works.

Issue no. 2930 published 17 August 2013

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