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Letter: One-upmanship?

Published 31 December 2013

From Wiebina Heesterman

Keith Hudson’s letter talks about a “keeping up with the Joneses” attitude among individuals as being beneficial at the group level as it boosts economies (7 December, p 32). But what about considering the influence of “powering down with the Joneses” to help fix the climate?

Just challenge the neighbours: “We use far less energy than anyone else in the street, we only had to pay £500 for gas and electricity this year, what about you?” Or: “Look at my 1920s dress; it belonged to my great grandmother – I bet you haven’t got anything that beautiful!”
Birmingham, UK

Issue no. 2950 published 4 January 2014

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