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Letter: How would loyalty cancel a stench?

Published 30 March 2016

From Garry Trethewey

You report a finding that body odour produces less disgust when attributed to a member of the smeller's group, and Stephen Reicher's comment that because loyalties can affect a core biological response that shows how powerful and malleable group identities can be (27 February, p 20). I find it more interesting that a “core biological response” can be affected by psychosocial events. I wonder whether this is a basis for the placebo effect.

Cherryville, South Australia

Issue no. 3067 published 2 April 2016

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