From John Stevens, Bad Münstereifel, Germany
The article promoting The Brain: A user’s guide discusses the difficulty we face in making the right decision as our brains have inbuilt biases. However, it too falls foul of “blind-spot bias” when it assumes what constitutes a good decision.
For example, when discussing the endowment effect, it fails to consider the emotional satisfaction an “irrational” decision may give, such as someone “refusing to swap an item for something of higher value”. Sentimental value is something that can’t be expressed in money and is therefore hard to measure.
