From Martin Sigrist, Newbury, Berkshire, UK
I welcome Graham Lawton’s look at true cost accounting, the idea that goods factor in the environmental and social damage they cause. It is a step towards a true free market where consumers can exercise real choice. I would encourage a look at other ideas. For example, B-Corp certification could be a de facto standard for differentiating good from bad business. And the Better Business Act is a proposed change to UK law that would make firms align interests with those of the environment and wider society (2 December, p 40).
